Demystifying Blogging: Tips for Beginning Bloggers
09.16.09
Blogs are one of the most popular ways to communicate with the web-surfing public. While blogs were once essentially online diaries, the potential of blogging has been recognized by business and many companies now have very popular blogs. A blog is easy to maintain and lets you keep your audience up to date with ease.
The first step to starting a blog is to figure out what it will be about. It is almost as easy as it looks to start your own blog, but unless you know what to write about on your blog, it can become a struggle to maintain. The most popular blogs are usually those which focus on one topic or a small number of related ones, rather than blogs which try to cover too much ground.
Of course, if you are starting a blog to correlate with a business that you are running, the blog should be about the business and industry.
The next decision to make is if you will add your new blog to your existing website or make it a website of its own. There are advantages to both approaches and both are fine choices. Having your blog on its own website gives you another opportunity to bring in visitors – and you can link it to your website. However, if you make your blog a part of your website, then your visitors can read your blog without having to leave your main website.
There are different blog platforms that you can choose from, and which you choose really depends on what you want to do with the blog. Blogger is a free blog service that many people go with each year. This is a great blog to choose if you are hoping to make some extra money each month from ads. You can set up a nice-looking blog with a few ads easily with Blogger.
If you want a platform with a more professional look and a choice of whether to host your blog on a free provider or with your own webhosting company, then WordPress may be a better choice for you. There are many different templates to choose from and customize to your liking. WordPress blogs can carry ads, but you will have to do a little work on your own to set this up.
If all you care about is being able to have a custom look and feel for your blog, this can be done with pretty much any blog platform. However, you should check with your web hosting company if you plan to make your blog part of your website to make sure that this is supported. Not every hosting plan includes this feature and you may have to upgrade to the tune of a few extra dollars monthly.
Many online marketers, especially those selling infoproducts use a blog as their main website. You can create landing pages or sales pages for separate products and link them to your blog easily while promoting your products right on your blog.
No matter what business you have or what you are selling, a blog is a great way to promote it. People like knowing that there is a real person on the other side of the computer, and they are more likely to revisit a site that has a blog keeping them up to date.
Once you decide on a topic for your blog and settle on a platform and setup, then it is all pretty easy from there on in. If you need more information on setting up or maintaining your blog, you can find many resources online and offline including tutorials and books which contain all of the help you could want.
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