offers mid to late June, my blog is usually reserved for attendance at HITEC, undoubtedly the world’s leading hospitality technology event. This year was no exception, so I found myself in Austin, Texas. What a great location – near the Convention Center hotel, the “Live Music Capital of the World” also enjoys one of the capitals of the world for innovation. This year, I came away excited by evidence that the global hotel industry, and technology providers are working the right questions.
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HITEC offers a unique combination of highly rated educational sessions, a huge technology exposition and many, many sponsored evening parties, if they ever valuable networking opportunities and the apparent consumption of Margarita cocktails! Sessions led by industry peers and experts, while Expo presents the latest products and services to over 300 companies. With the opportunity to interact with colleagues in the hotel technology professionals, HITEC has everything to keep me current in my thinking today and the future. This year, I came away excited by evidence that the global hotel industry, and technology providers are working the right questions.
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Innovation
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Today’s connected world allows companies to be present in very different ways in which innovation increasingly turned to both internal and outside the organization. In some sense, of course, this trend is that the hotel is part of the Partnership for Solutions – enabling customers to participate online to import expertise that can be served on the person and / or on-line. There are many examples of hotel companies distributing and networking to collect a higher way of thinking and innovations in service, experience, design, creation and execution than what is available in the company’s four walls.
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I’ve written before in these columns on how technology allows the customer to renew the experience again and again and the bedroom, I saw a room of the future at HITEC. That is interested in a room looking much further ahead in 2010 by the newly re-branding if space 20X. This year the show I also noted that the hotel’s brand of progressive, increasingly willing to engage customers in a network with each other and the organization. The aim is to seize the benefits of a new type of guest shareholder engagement. Brands are engaging with guests to design, test and market the various parts of the guest experience. Improved insights into the needs of guests, such as brands, should be better equipped to quickly transformed into a hotel product, service and overall experience.
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As my associate Larry Bowman notes later, the technology allows employers to tap into the talent pool of very differently than in recent years. And I think that we are seeing greater willingness to subscribe to an increasingly more important, but non-core processes to leverage the Web to travel outside the hotel companies beyond productivity increases.
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Business intelligence />
My hobby horse for several years has been the possibility that BI (business intelligence) systems offer, Take a look at the tools provided by vendors such Data Vision and Aptech. Systems are becoming more and more interconnected through common standards (think of HTNG’s efforts in this regard) for exchanging data – not only to provide better, deeper and broader information for decision-making, but also enables new levels of automation.
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But he also isolated, which is a trend – the use of other companies and entrepreneurs, to enable rapid scaling (up or down), while the balance of light and dense. It is more and more technologies (eg, SaaS), where hotels and hotel companies have greater confidence in the safety and reliability, and bandwidth is a better use of Web services and related technologies.
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These columns have previously drawn attention to the role played by technological means is a play and play, the transformation of revenue management. Predictive technology tools are increasingly available and used – to bring more and more discipline in many aspects of hotel management. Sometimes I have gone too far in terms of balance (not to forget the hotel keeper for us!), But there can be no doubt that the hotel is much more effective in increasing the productivity and effectiveness of technology tools, even if it was a few years ago
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Evolution
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Finally, this quick scan of all available technology to 21st century, the hotel owner pays to remember that some companies have developed, which are essentially pools of accumulating data and revenue by providing access to selected data or collect data. TravelCLICK is perhaps the most obvious example of a business based on this assumption, but also emerging as STR Global.
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I do not know what the technology landscape in 2020 is like. Any suggestions? You can bet your last dollar to a new and inventive treatment of the landscape is badged ‘Generation Z’ to the rich. “It’s a little scary to be a member of generation of baby – now it’s something I can not change. P>
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Hotel Solutions Partnership a> is a network of experts hand-picked Asset Management a> Human Resources a> Strategic Planning a> hotels and hotel owners. P>