Numero Uno Web Solutions, the GTAs Premier Online Marketing and SEO Company, Announces Top Tips for Law Firms Looking to Enhance Ranking After Recent Google Update
Toronto, Canada (PRWEB) June 22, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for lawyers looking to maintain or enhance their online ranking after Google updated its Penguin search algorithm.
On May 22, Google launched an update to its search algorithm, called Penguin 2.0. The new version of Penguin is designed to penalize web sites that utilize questionable or “black hat” tactics to boost search rankings. Penguin 2.0 comes a little more than a year after Google unveiled its first round of spam-fighting algorithm changes. (Source: Cutts, M., Penguin 2.0 rolled out today, May 22, 2013; http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/.)
A large majority of web sites that used manipulative search engine optimization (SEO) techniques saw their rankings plummet after Penguin 1.0 was implemented, according to Numero Uno Web Solutions. One poll showed that 94% of Google Penguin 1.0 victims have yet to fully recover from the first algorithmic updates. (Source: Search Engine Roundtable press release, 94% Of Google Penguin Victims Did Not Fully Recover, January 2, 2013; http://www.seroundtable.com/google-penguin-poll-16162.html.)
Googles new algorithmic updates could make the situation even worse for sites that continue to use unethical SEO strategies, especially when you consider that the Penguin 2.0 changes are expected to have an even deeper impact on sites than the original version of Penguin did, said Marco Reuter, business development manager at Numero Uno Web Solutions.
For law firms concerned about how Penguin 2.0 could impact their ability to rank higher on Google, Reuter says there are a number of different strategies to consider. First and foremost, he believes its important to develop high-quality content; brands that create content that people find useful and want to share shouldn’t be negatively affected.
Its also important to know who is linking to your site, says the Numero Uno Web Solutions expert. Links are important, because they help gauge a sites popularity. When Google finds a legal web site with a number of links from other trustworthy sites, it decides the site is well-maintained and should be rewarded with a higher ranking.
Its also important for law firms to promote their brand through various social media channels,” Reuter adds. “Doing so will not only significantly increase brand awareness, but also increase the chances of others promoting the organization, both of which will help a lawyer’s web site become more discoverable online and rank higher on different search engines.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Related Black Hat Press Releases
Hauppauge, NY (PRWEB) June 18, 2013
There has been a huge surge in negative content written about companies and individuals over the past couple of years. The Internet is very powerful and can be very damaging if you do not protect your brand before it is too late. Philip Smith, a Long Island digital marketing expert, launched reputation management services for companies and individuals that need to protect their online reputation. It is very easy to slander anyone today, so it is imperative that your online reputation is protected at all costs.
The biggest hurdle if your online reputation is compromised will be choosing an effective SEO technique to push down the negative content. According to Philip Smith, reputation management needs to be a long-term strategy and there is no need to use black hat techniques to protect your reputation.
With his 15 years of experience, Philip Smith has consulted for many companies on Long Island and other regions of New York. Being able to dominate Google is only getting harder says the digital marketing strategist, adding that for the past few years he has trained countless companies on how to protect their online reputation.
Experienced in local SEO, lead generation, social media and other digital marketing strategies, Philip Smith promises to protect your online reputation. The best advice I can give is protect your reputation before it is too late.
About Philip Smith
Philip Smith is a consultant for many companies on Long Island and the surrounding areas. He specializes in providing a full suite of digital marketing services to help any company grow their online revenue and brand. He also builds unique micro-sites to help companies expand their SEO strategy. An example is Long Island baby photography, which helps a local photography company drive more traffic to their website via Google.
Numero Uno Web Solutions, a Toronto Online Marketing Company, Releases Statement on Recent Google Penguin 2.0 Update and Tips for Effective SEO
Toronto, Canada (PRWEB) May 29, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing an expert opinion on Googles much-anticipated Penguin 2.0 update, and announcing its top tips for search engine optimization (SEO) in light of Googles recent algorithm changes.
Google rolled out its much-anticipated Penguin 2.0 algorithm update on May 23. The new version of Penguin is designed to penalize web sites that use black hatunethicalSEO techniques like keyword stuffing, low-quality link building, and duplicating content; on the other hand, Penguin rewards web sites that offer genuine value. Brands that create content that people naturally want to share and web sites that visitors want to explore and return to shouldn’t be negatively affected. (Source: Cutts, M., Penguin 2.0 rolled out today, mattcutts.com, blog, May 22, 2013; http://www.mattcutts.com/blog/ penguin-2-0-rolled-out-today/.)
Over the last two years, Google has made a number of significant updates to its search engine algorithms in an effort to promote high-quality sites. Sites that do not incorporate the SEO strategies accommodating the different Google updates can see their search engine rankings tumblemany of which never recover. (Source: Schwartz, B., 94% Of Google Penguin Victims Did Not Fully Recover, Search Engine Roundtable, press release Jan. 2, 2013; http://www.seroundtable.com/google-penguin-poll-16162.html.)
Andy Wu, Business Development Manager at Numero Uno Web Solutions, says, SEO is about making sites more discoverable by search engines like Google. Its important for small- and medium-sized businesses to take the recent Penguin 2.0 update seriously because Google currently captures over 65% of all online search queries. Wu continues, To take full advantage of Google Penguin 2.0, increase online exposure, and get sites to rank higher on search engine results pages, there are a number of tips small- and medium-sized businesses should consider.
Wu points out that search engines like Google reward sites that provide users with informative, quality content that meets their needs. Google also rewards web sites that are user-friendly with regard to design, speed, content, and social sharing.
For sites to be more discoverable by Google, Wu says, they need to contain relevant, fresh content that users find useful. It also means a site shouldnt be full of page errors, have slow load speeds, or be incompatible across a variety of devices or browsers.
Wu adds, Penguin 2.0 should actually help many small- to mid-sized businesses that use ethical SEO and avoid black hat SEO. After all, search engines like Google dont rank sites based on their size or annual revenue; they are ranked based on a search algorithm.
Thats why its important for businesses to use an online marketing company with a proven track record of integrating advanced SEO strategies and techniques that are both Google and user-friendly, make web sites more discoverable to search engines, and shareable by users, concludes Wu.
To learn more about Numero Uno Web Solutions, visit the companys web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms, due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your business search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).