Building Your Own Outsourced Empire
03.09.10
Running a business is like creating an Empire! You may be the king of your castle (company), but you can’t run an empire on your own. Everyone living inside the castle has their own job or requirement to make it stronger, how will you build your castle on your own? The answer is outsourcing!
Outsourcing is good for many reasons, the major ones being that is takes the stress and workload off yourself, and that you can focus on bigger projects that make more money. Outsourcing is available everywhere, and for nearly anything you can think of… but finding quality work and reliable outsourcing solutions is the hardest part.
In most cases the best work will come from personal referrals, but sometimes you are left to fend for yourself. In such times, I’ve come across a few reliable sources that I’ve turned back to time and time again. Below is my list of preferred outsourcing solutions I’ve used for design, writing, advertising and everything in between.
Need a Quick Banner Design?
Got an idea for a new ad campaign, or simply want to a few new banners for your site? Look no further than RightBanners. I’ve used these guys several times and they’ve always over delivered. The best part about their service is their turn around time. You should almost always have your design work within 24 hours (usually within 4 hours). If you aren’t happy with your first draft, let them know and something new will be created for you. Banner rates start at $36 each.
Full Time / Part Time Writers
Another great resource I’ve come across is the ProBlogger Job Listings. For just $50 you’ll receive a 30 day listing. ProBlogger is a massive site in itself, but the amount of writers and readers on the site looking for new work is also tremendous. I’ve done a few listings in the past, and on both I’ve received over 20+ resumes looking for work. As the job lister, you decide on what the job entitles, along with pay.
Outsource Your Advertising
When running a blog or web site, one of the major sources of revenue comes from your on site advertising. Two excellent services for managing your earnings, ad rotations and providing a market place for buying and selling advertising is BuySellAds and AdvertiseSpace. BuySellAds has been around for a while and is made up of over 750 successful bloggers and 1,000 quality advertisers. AdvertiseSpace is a smaller site with the same concept. BuySellAds offers more customization and options, but AdvertiseSpace is still new. Both services are recommended for testing for ad buying and sell. BuySellAds charges a 25% commission on all sales, while AdvertiseSpace ranges from 20-30%.
Full Web Site & Logo Design Creation
Since we covered banner, writing and advertising options, let’s finish with the sites that can put everything together. Two of my favorite sites for blog/site and logo design are 99Designs and LogoMyWay. Again, I’ve personally posted jobs on both sites and very happy with the results. In a recent design posting on99Designs I received just over 150 design submissions, and over 500 design submissions when using LogoMyWay. Design postings on both sites vary, but start in the $200 range.
Finding the Right Image
This one isn’t so much outsourcing, but it sure can save you some time. When creating new landing pages, web sites or even just for a blog post… finding the right image to use is key. One of my favorite royalty free stock photo sites is iStockPhoto. They have thousands of high quality photos to use, and it really only costs a buck or two to get a nice size image. Sure, you can head over to Google Images or Bing and do a photo search… but when you need a nice high quality image, and want to keep yourself copyright safe, look no further than iStockPhoto. (Images used on this post are from iStockPhoto)
My list of recommended outsourcing solutions may be familiar to a few, but hopefully not many. This article was written to inform you of the smaller solutions available that have been working for me and the benefits of outsourcing. For more options and outsourcing tasks, you can always turn to bigger sites like eLance, Guru and Freelancer.
Leave a comment about your experience in outsourcing and if you’ve used any of these services.
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Using the
I’m always working on new projects and half of them are new blog sites, usually in niche markets. When setting up a new blog, I have a separate folder I use for uploading all of my important wordpress plugins. I’m always on the look out for ways to improve spacing, loading times and reader interaction, and many of the plugins do just that. Here is my breakdown on wordpress plugins that every blog should be using.
There are a lot of different options to choose from when adding social media buttons to your blog. I’ve been using TweetMeme for a while now and have been happy with it. In short, this plugin will create a short redirect link and allow other Twitter users to “retweet” your post in a single click. This is great for bringing in free viral traffic.
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