Black Hat SEO techniques are unethical, must be avoided at all times. Black hat tries to achieve a high PR (PageRank), through “spam” tricks. This method is both visible and invisible content formats for users and search engine spiders, spiders web, and feed the pages indexed by search engines.
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Black hat SEO is not a legitimate practice because it is only a temporary fix the search engine rankings. Steer them to “spam” tactics, because you get burned in the end.
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The search engine is the police repression of webmasters who are trying to fake them out with black hat tactics. Sites caught in the Black Hat SEO tricks are punished, and repeat offenders will be permanently prohibited from search engines. With the popularity of blogs, web tricksters add a black hat tactic, and the WordPress blogging platform. Not a good idea!
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In this competitive market, you can not get the site running the risk of search engines. Not only the site’s search engine will be lost forever, but if your site has high PR you got to lose that as well. Bottom line: Black Hat SEO techniques is the elimination LOSE!
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There are a variety of Black Hat SEO tactics that webmasters use. The next tactic is a common black hat tricks, which should be avoided:
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Keyword Stuffing – The most common type of search engine “spam.” Webmaster of the pack too many keywords in a visit to the loft ranking. This is the fastest way to get punished and kicked out the search engines.
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And doorway pages Cloaking – Cloaking is a way the contents of the search engine spiders as opposed to what users actually look at the site. Doorway pages is a form of cloaking. They are the fake pages that users can not see. These pages have been made to trick the search engine spiders into account the increasing search engine ranking.
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Hidden / Invisible Text – Keywords are the same color (or similar) page background color. Another trick for: webmasters to create images that have the same color of the text and place text over an image. Search engines pick up keywords, but users only see the image.
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‘Scraper’ sites – Scraper sites copied content from other sites through a “web scraping”. Sites to pick up the open content sites like Wikipedia and easy to pass it off as their own. This method is usually associated with a link to businesses (which is frowned upon Legit SEO world) – a group of websites linked through a common link to the page.
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Splogs – As the scraper sites, splogs (spam blogs) to steal copyrighted content of other blogs. Splogs are increasingly popular and is designed to promote affiliate sites and / or back links. This complex technique is trying to artificially paid ad impressions, the second Black Hat SEO unethical practices.
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Cookie Stuffing – Cookie stuffing occurs when a user visits the website and can be “cookie” (a small string of text stored on your computer’s web browser) from a third party site. This technique is usually associated with the illegal sale of a partner to make fraudulent commissions. A cookie is a user’s computer up to 60 days and can be used to increase sales. If the consumer returns to the site within 60 days and make a purchase, the affiliate makes money off selling – the illegal practices in affiliate marketing!