5 Biz Domain Name Mistakes To Avoid
11.23.09
Choosing a great biz domain name for your website is an important task. There are some common domain name mistakes that you need to consider when selecting a name. This process is essential, no matter how long it takes. It is difficult to change a domain name so get it right the first time.
You should select a biz domain name that is congruent with your brand. You also want a name that will help you rank well in the search engines. And of course you want to generate as much high quality web traffic as possible.
Try to create a long list of potential biz domain names. Brainstorm with other people and get input from as many sources as possible. Now use GoDaddy to see which domain names on your list are already taken. This part can be frustrating because many of your top domain names will already be taken. Short and common names are especially difficult to find.
Now that you have your list of available biz domain names, eliminate names that contain these 5 common mistakes:
1. Names that are difficult to say or spell. You don’t want any ambiguity when you tell someone your domain name. They should be able to spell it and remember it easily.
2. Not registering variations of the domain name such as plural and hyphenated versions. If you don’t, your competitors will and they will steal some of your traffic. Domain names are inexpensive, don’t skimp here!
3. Not getting a .com extension. Don’t settle for .net, .info, .ws, .bz, etc. If the .com version is not available, pick a different biz domain name.
4. Not including your main key term in your biz domain name. Search engines will give you a higher relevance score for your main key term if it is in your domain name. Why is this important? Because it will results in you getting ranked higher in the search engines for that key term, which results in more natural free traffic!
5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don’t need it right away, it’s better to get it before someone else does.
Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don’t meet the 5 criteria, but it is time well spent.
Bonus Tip: After getting your business domain name, you’ll want to generate highly targeted traffic to your new website.
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