Chicago, IL (PRWEB) May 29, 2013
As the world’s most popular social network, Facebook boasts virtually unequaled potential for advertisers. Now, Chicago website marketing company OneIMS is launching a new service that hopes to tap into that potential. With its display ad retargeting service, the agency wants to put better advertisements where they matter most: The News Feed.
Advertisements displayed in the News Feedthe most prominent section of the page’s layoutare statistically the most valuable offered by Facebook. Now, OneIMS has the technology to offer its clients ad space in the News Feed using retargeting. Retargeting, a strategy that targets users based on their Internet browsing and shopping behavior, enables advertisers to automatically create personalized display ads. “The News Feed is where Facebook users go for personal updates,” said Bijoy Samuel, Director of Business Development at OneIMS. “This is where users find status updates, photos and links from highly relevant sources. Now, the advertisements that they see in their News Feeds can be just as relevant and engaging.”
Until recently, retargeted ads on Facebook displayed only off to the side of the News Feed, away from the page’s main focal point. By offering the opportunity to place retargeted ads directly in the feed itself, OneIMS plans to make Facebook advertising more personalized and more effective than ever. “Retargeting and personalization are increasingly valuable strategies for Internet marketing,” said Samuel. “By placing this type of advertising front and center on the world’s biggest social network, we can make the online experience more rewarding for both Facebook users and our own clients.
With the launch of its News Feed retargeting service, OneIMS plans on improving the state of social media advertising by embracing the principle that makes Facebook so universally popular: The web browsing experience should be uniquely personal for every user.
To learn more about OneIMS, visit them at http://www.oneims.com.
OneIMS specializes in customized web strategies and custom-tailored marketing campaigns. Offering web design, SEO, PPC, email marketing, social media management and more, OneIMS has been helping clients of all sizes and all industries achieve their potential both on and off the web. OneIMS offers a variety of marketing services and solutions under one roof, helping both small and large businesses reach their target customers via traditional and online marketing channels. To learn more about these and other services, visit http://www.oneims.com/ or call 1-888-ONE-IMS-1.
Fresno, CA (PRWEB) May 30, 2013
Blare Media, a leading video production and web design firm headquartered in Fresno, California, announced it is growing its operations by opening two new offices in large markets. The move is in line with the firms strategy of opening up satellites in areas where untapped opportunities exist to produce high-quality content for local businesses searching for cost-effective solutions.
The first location is at 8880 Rio San Diego Drive, conveniently located just off of the 805 and 8 Freeways in San Diego. San Diego County enjoys a population of over 3 million residents, and is an important Southern California business center. This makes it an ideal spot to establish a physical presence for Blare, especially considering the companys brand awareness in other major cities in the State of California. It also is quite close to the global production epicenter of Hollywood, just two hours to the north, so it is able to tap into the tremendous breadth of talent and resources available there and in surrounding areas.
The second new office is located at 6060 N. Central Expressway, Suite 560 in Dallas. Like the San Diego location, the new Dallas office is easy to get to, being conveniently located right off of Route 75. This location comes with an even greater potential for the company to acquire new business, as the Dallas-Fort Worth Metroplex is the fourth largest metropolitan area in the United States with over 6.5 million inhabitants, surpassed by only New York, Los Angeles, and Chicago.
These offices join Blares other satellite locations in Los Angeles, San Francisco, San Jose, Sacramento and Seattle.
According to co-founder and Project Manager Blake Barnett, We are very excited to have finally opened our two new locations, which will allow us to bring Hollywood-caliber work to local businesses that might have been unable to get this level of quality previously. We have great teams and they are ready to get to work providing solutions for media production, web design, and Internet marketing challenges.
The full addresses of the new offices are:
8880 Rio San Diego Drive
San Diego, CA 92108
6060 N. Central Expwy, Suite 560
Dallas, TX 75206
Blare Medias offerings run the full gamut from films to corporate videos and TV commercials, including infomercials and trade show videos. The company prides itself on using the latest state-of-the-art digital cameras, such as the RED Epic and Canon 5d MkIII, combined with sophisticated post-production tools. These allow great image capture and final output while saving on time and costs.
Companies interested in learning more about Blare Medias media production and web design services should visit http://www.BlareMedia.net or call Project Manager Blake Barnett at 1-866-337-8331.