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Relevance Of Blogging In The SEO Services
SEO services providers have literally viewed every internet-based resource in terms of its utility for ‘off-page’ optimization purposes. With keywords and links always at the back of their minds, the SEO companies keep experimenting with all the internet platforms to know how relevant is this medium in the eyes of the search engines. The SEO ‘off-page’ optimization is done by submitting the website links to the business directories, forums, social bookmarking directories, classifieds and constantly writing optimized content in the form of informative articles, press releases, blogs and even the creation of the business profiles at the social networking sites (called Web 2.0, or social media optimization).
Blogging is one the ways in which the optimized content is written to give the back-links to the site. Experts at SEO company opine that this is way to communicate your personal viewpoint to the readers and at the same time, you can also announce something new to the. The blogs are mainly informative and this information could be in the form of some news, sharing of some idea or experience or even a plain article. The blogs can be present on the site or these could be ‘off-page’ as well. The ‘off-page’ blogs are the ones which are created separately for providing the back links.
The search engines like the regular updating of the content and they index those site more which are regularly updated. Blogs are one of the ways which you can maintain some sort of activity on the site to enable its regular indexing by the search engines. Some of the main features of the blogs that are helpful to aid the SEO process are discussed below:
1 Content: With blogging you can keep adding the content. SEO services providers know that content is the king and with regular addition of content in the blogs, the search engines keep track of your site.
2. Regular updation: Writing 20 pages of content in one go and upload it on the blog in one go is not going the help the cause of achieving higher ranks. The regular updation is very important. So, you need to work a bit to keep adding new content on a consistent basis.
3. Are you doing the social bookmarking of the blog? The main use of the social bookmarking of the blogs is to make other bloggers read yours and therefore, you get extra traffic.
4. Your comments for other blogs: The SEO services providers’ advice is to refrain from passing the general comments. Rather, more absorbing and quality comments will make the blog more engaging to the readers and they will like to come to it for getting more interactive.
5. Site blog or blog directory: When you write a blog, you can put it on your website if the material is really worth putting on the site. A more general content is usually kept separate, away from the main site with the blog directories. These give the quality back links to the site.
So, blogging is more interactive, interesting and useful for SEO services.