Now FakeAPStylebook has created a hilarious sendup of AP’s Style ubiquitous style manual, and metered it out via a truly “LOL” Twitter feed (see, I’m still cutting edge):
Need a laugh? Give FakeAPStylebook a follow.
Keep laughing, Tom Chandler.
Understanding the action and options complex with registering an expiring area can be a ambagious task. How, Where, When?
This commodity will explain the basal accomplish to researching an expiring area name, and the abounding altered options (or should I say all-important accomplish to assure success).
The accustomed area cessation action for .com .net
(domain abatement cycle):
Phase 1. Active Domain
A area is registered for a time aeon of 1-10 years. During this time the area buyer has complete use of the domain.
Phase 2. On-Hold
At the end of this time period, the apprentice is appropriate to pay a face-lifting fee to the agent to abide to use the domain. If the area is renewed go aback to appearance 1, if not the area is placed in an onhold (on-hold) cachet for 1-45 canicule (each agent has determines how continued this aeon lasts). During this time, the apprentice (owner of the domain) can still pay the face-lifting fee and abide to use his/her area name. During this onhold aeon the area resolves to the registrars website or does not boldness at all.
Phase 3. Redemption
After the 1-45 day onhold period, the area again enters accretion cachet (RGP – Accretion adroitness period), which lasts for 30 days. During this time the apprentice of the area name has the advantage to pay a accretion amends fee (redemption fees about amount amid $100-200 depending on the registrar) and renew the domain. If the area buyer renews the area go aback to appearance 1. During this accretion aeon the area resolves to the registrars website or does not boldness at all.
Phase 4. Awaiting Delete
After the area completes the 30 day accretion aeon after actuality renewed, it again enters a 5 day awaiting annul period. During this the time the apprentice no best has the adeptness to renew the area name. The area will be appear to the accepted accessible and be accessible for allotment on the sixth day at 2pm eastern.
(This bead action does not authority accurate for absolute backorders)
Domains are an anytime alteration industry. Over the aftermost 2 years, abounding things accept afflicted including abounding variations of the area abatement process. The aloft mentioned action is the norm, but every day added and added registrars are starting to accept absolute drops.
An archetype of an absolute drop: A area is registered with Arrangement Solutions. The apprentice fails to renew the area aural 60 canicule of the cessation date. The area is again auctioned off at snapnames.com (a domain
Each agent has their own time anatomy for absolute drops. Current registrars that are accommodating in absolute drops are: arrangement solutions, godaddy, agrarian west domains, dejected razor, aggregate register, dotster, and enom. Domains registered at arrangement solutions or aggregate annals charge be backordered at snapnames. Domains registered at godaddy, agrarian west domains, or dejected razor charge be backordered at godaddy or a agrarian west reseller such as domainut.com. Domains registered at
dotster charge be backordered at namewinner Domains registered at enom charge be backordered at club bead (if at atomic on backorder is placed at the aloft casework the area will break with the aboriginal registrar, if no backorder is placed, the area will chase the accustomed bead process) A backorder is the action of signing up at a bead communicable account and authoritative a appeal to be the abutting buyer of a domain. The prices at anniversary bead bolt account vary. Pool.com – Backorders alpha at $60. Basin uses a pay for achievement business model. If basin does not bolt the area back it expires again you are not charged. If you are the alone being that backordered a area and basin catches it, you are awarded the area for $60. If the asleep area was backordered by added than one person, the area is again up for clandestine auction. Bodies that backordered the area above-mentioned to Basin communicable it are alone accustomed to bid in the auction. The bargain lasts for 3 days. SnapNames.com – Backorders alpha at $60. Snapnames uses a pay for achievement business model. If Snapnames does not bolt the area back it expires again you are not charged. If you are the alone being that backordered a area and snapnames catches it, you are awarded the area for $60. If the asleep area was backordered by added than one person, the area is again up for clandestine auction. Bodies that backordered the area above-mentioned to snapnames communicable it are alone accustomed to bid in the auction. The bargain lasts for 3 days. Enom Club Bead – Backorder alpha amount is optional$10 or $30. Enom uses a pay for achievement business model. If enom does not bolt the area back it expires again you are not charged. If you are the alone being that backordered a area for $10 the area again goes to accessible auction, but if you backordered it for $30 or added and enom catches it, you are awarded the domain. If the asleep area was backordered for $30 or added by added than one person, the area is again up for clandestine auction. The bargain lasts for 3 days. Namewinner.com – Backorders alpha at $30. Namewinner uses a pay for achievement business model. If namewinner does not bolt the area back it expires again you are not charged. If you are the alone being that backordered a area and namewinner catches it, you are awarded the area for $30. If the asleep area was backordered by added than one person, the area is again up for clandestine auction. Bodies that backordered the area above-mentioned to namewinner communicable it are alone accustomed to bid in the auction. The bargain lasts for 3 days. Godaddy.com or any Agrarian West Domains Reseller – $18.95 aboriginal appear aboriginal served (only one being can abode a backorder on any one expiring domain, if or back the area expires and godaddy catches it, the backorder holder is awarded the domain.) It is consistently best to absolutely analysis an expiring area name. There is no abiding blaze way of alive if a area will accept traffic, or how abundant a area is worth. But by blockage to see how abounding sites articulation to a area (linkpop), how abounding bodies searched for the area in the antecedent ages (overture with extension), how abounding bodies searched for the agreement that accomplish up the area in the antecedent ages (overture after the extension), what the google pr is (google folio rank), and what the area was use for in the accomplished (wayback archive), you can get a asperous abstraction of how abundant cartage you should expect.
Once you accept absolutely researched a domain, you should again adjudge if the area is account backordering at basin or snapname for $60, at enom or namewinner for $30, at godaddy or a agrarian west reseller for $18.95, or enom for $10. Bethink to awning all your bases if an expiring area is account at atomic $60 to you, again backorder at all of the aloft services. If it is alone account $30, again backorder at any account that is $30 or cheaper (but bethink addition abroad may backorder it at the $60 service, and again you accept no adventitious at accepting the asleep domain, if you don’t accept a backorder placed at that service.)
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A lot of PPC advice is focused around direct marketing strategy i.e. you identify an audience and deliver them what they want. You convert at rate X. Repeat.
For the most part, this works well. However, you may be missing an opportunity to spread your message to a wider audience, and this benefit could come free.
Try to make your offer truly remarkable. Is your offer worth remarking upon? If not, could it be twisted so it could be, or put in a form that makes it easy to repeat?
Become A Purple Cow
Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. The central theme is that offering me-too products and services is boring. Such goods and services won’t be remarked upon. Since we live in a world of saturated media, to be unremarkable is to go un-noticed. To not be noticed is the death of a business. If you haven’t read the book, I suggest you do – it’s a great read, and it’s short and to the the point.
The lesson of being remarkable translates well online. Online marketers have picked up on it, using remarkable qualities of a message, or format of that message, to help ensure a message gets spread.
The same tactic can be used in PPC.
Landing Page Competition
Take a look at your competitors landing pages. Do any of them stand out? Do they stand out in the sense that the message would be worth you repeating to someone else?
That quality of being remarkable, or being repeatable, is a valuable marketing tool. Sometimes, all it takes to become remarkable is to twist your existing message into something unexpected. Like turning a typical cow into a purple-colored cow. It’s still a cow, but the way it appears makes it stand out.
However, this isn’t just a cosmetic concept. Not only should you have a remarkable angle, but it’s best if you also need a remarkable, unique product or service.
If this sounds familiar, it is – it’s a riff on the old concept of a unique selling point.
The unique selling point has three specific components:
- Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: “Buy this product, and you will get this specific benefit.
- The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.
- The proposition must be so strong that it can pull over new customers to your product.
The modern twist is that your message should also be repeatable. People should want to spread your message, and be able to do so easily. The benefit is that your message reaches a wider audience than it otherwise would.
Obviously, this will not suit every product or service. For example, it’s hard to imagine toilet paper ever being truly remarkable, and being unremarkable has hardly affected toilet paper sales!
However, it’s an interesting way to think about what you do. Is there some aspect to your service that you can twist in order to make remarkable and memorable? Could you promote it in such a way that people will be “forced” to remark upon it? For example, you could use a quirky YouTube video on your landing page and encourage people to embed it in their site.
What does this have to do with PPC?
There’s no reason your landing pages can’t have a viral component to them that encourage people to remark on your product of service.
You have people’s attention – you paid for the click – and you still need to convert people to a desired action. One of those desired actions could be to have people run with your message and repeat it in other channels. You could embed social media components, like video and Facebook groups, that facilitate people repeating or remarking upon your message.
The pay off is that you create attention in other channels, and if the message does go viral, then you get a whole lot of extra marketing value for free.
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